Interview with ASCAP AVP of Licensing Business Analysis

Mar 20

Why were you first attracted to Drawloop?
“While working on our salesforce.com CRM integration, we were looking for a document packaging solution. We interviewed several companies and engaged a competitor to Drawloop. As it turned out, the company could not meet our needs. We were then introduced to Drawloop as a solutions partner of salesforce.com. Drawloop was able to meet the document packaging requirements of ASCAP and got the contract.”

Where was the most critical need for Drawloop in your company?
“In our general licensing department. Sales presentations, letter packages, administrative tasks and customer service all had document automation needs. Drawloop met all of our needs in this area, including all legal documents, contracts and licenses. The other vendor could not insure that the document package could import different document formats into one Adobe PDF file (e.g. Microsoft Word, PowerPoint and Excel).”

Who is using the system in your company and how are they using it?
“Licensing representatives, sales people, management and administrative staff. They are using it to package various licensing letter packages that include letters, rate schedules, invoices and disclosures.”

How have you experienced growth in your sales?

“Since using Drawloop, we have increased the number of packages generated . . . an additional 35% more fulfilled each day. We are generating over 1,000 document packages each week.”

What do you project to be Drawloop’s impact to your company in the future?
“I see continued increase in our volume each day along with an increase in new prospects. We also plan to add more users as we deploy document automation in other departments.”

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